Radio Mango Nattiletharam is the biggest on ground reality show conducted in India. A pet event of the Manorama Group owned Radio Mango FM Channel, the show was in its 3rd year in 2011.
The ground, water and air show reached every nook and corner of Kerala to identify singers and the winner was given a chance to be a play back singer is a movie.
Solminds was approached with the task of running a social media campaign to advertise the show and promote interaction with fans. Solminds ran a campaign running for 3 months during the duration of the show. At the end, the facebook page for the show has more than 2800 fans and a active and loyal fan base which can be immediately used when the next year show begins.
The activities undertaken by Solminds were the following
Created exclusive pages for "nattile tharam" on facebook, orkut, twitter and google buzz
A website was created ( www.radiomangonattiletharam.com ) only for the purpose of driving search based traffic to the FB page
Fan gating was used with attractive gifts to increase fan base in facebook
Facebook ads was used to generate awareness
Route of the ground based show was updated on a regular basis
Sponsor information was given a separate page on the fb site.