Fishing Tackle India has a offline retail presence as well as an online shop at www.fishingtackleindia.com selling fishing equipments.
Their online shop was not generating any sale and we were approached for doing internet marketing. Our initial analysis showed that search traffic was very poor ( less than 5 visits in a month ).
We undertook a 45 day exercise to improve the search ranking. At the end of the exercise the traffic had improved to more than 1500 visits per month and a substantial increase in online sales were registered. The tasks undertaken were the following.
Basic SEO Setup (Analytics, webmaster tools, robot.txt, sitemap)
Search Engine submission
Link Building (100)
Meta tag Updation
Keyword Research and updation
Facebook /Twitter profiles
Local Business Presence ( google local )
URL structure was improved
Suggestions to improve website